Build Better Recruiting Pitches with Katrina Kibben
Kat Kibben, twice-published author, recruitment marketing strategist, and founder of Three Ears talk about what happens when a recruiter-turned-writer trades corporate life for van life, crosses the country three times, and builds one of the most trusted voices in recruitment marketing along the way.
On this episode of the Unicorn Whisperer, we sit down with Katrina to talk about leadership, honesty, and what van life can teach you about navigating chaos in business and in hiring.
Why You Should Listen - An Insiders Look at the Recruiting Pitch
This conversation focuses on what happens when leaders stop performing and start telling the truth, whether it’s in a their job postings or elsewhere
The Bounce Back Factor. Katrina shares how uncertainty, from breakdowns to burnout, built her confidence and became the foundation for her new book on resilient leadership.
Honesty over polish. She reveals why recruiters write great pitches out loud and terrible ones on paper, and how to fix it by replacing buzzwords with real human language.
AI and authenticity. Eric and Katrina explore how AI will change recruiting content, and why the next generation of leaders must treat data as truth, not decoration.
What You’ll Hear
We go deep on what separates average job posts from magnetic ones, and how vulnerability, curiosity, and process design can transform how teams attract and retain talent. You’ll hear how asking for help became Katrina’s secret leadership skill, how friction builds trust in hiring, and why the best recruiters are really writers who never stopped asking “why.”
“We over-engineer and under-understand. We use buzzwords to describe a feeling instead of just telling the truth.” – Katrina Kibben
If you care about storytelling, leadership, or the evolving role of AI in recruiting, this episode delivers the kind of clarity most leaders spend their whole careers chasing.
Download Unicorn Talent’s Recruiting Pitch Template to help build a TA- focused pitch for your business